Category Archives: Social Media and Retailing

Retail conversations are increasingly two-way interactions; many blogs have a great impact on given retailers’ performance (and blog messages are not typically controlled by the retailers).

Outlook 2012-2013: E-Commerce

Posted on June 12, 2012 by bermanevansretail

Check out Multi-Channel Merchant’s comprehensive report on E-commerce trends, including the use of mobile and social media, merchant marketplaces, QR codes, and a lot more. Click the report cover for the full 2012-2013 outlook.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

Using Pinterest to Stimulate Retail Employee Involvement

Posted on June 12, 2012 by bermanevansretail

In her Chain Store Age “Expert Insight” article, Elizabeth Cosgwell Baskin (CEO of Tribe, a communications company) offers a number of suggestions as to how retailers can encourage employees to become more engaged in Pinterest, a social media site where … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Social Media’s Impact on Women’s Shopping

Posted on May 31, 2012 by bermanevansretail

We know that social media are popular and influential. But which social media have the greatest impact on purchase behavior, especially for women? Click the image below for the full eMarketer story.

Posted in Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , | Leave a comment