Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Dealing with an Ominchannel Shopping Experience

Posted on June 10, 2014 by bermanevansretail

Understanding the consumer’s new path to purchase, which often often requires a very coordinated in omnichannel experience, is important for virtually every firm. As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 2 Comments

Involved with Global E-Commerce? Localize!

Posted on June 6, 2014 by bermanevansretail

Just as many retailers tailor their domestic offerings by geographic area, so too must retailers tailor their offerings in a global strategy. This is just as true of E-tailing as it is of store-based retailing. As Shannon Zimmerman reports for … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 3 Comments

A Slideshow Overview of Retailing

Posted on June 4, 2014 by bermanevansretail

Looking for a quick overview of retailing? If yes, then here’s a multifaceted slide show for you!  

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment