-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Part 7: Communicating with the Customer
Web Usage Varies Greatly by Global Region
Here is important information for online retailers. Recently, the International Communication Union, a UN agency conducted research on Web usage around the globe. Click here for a PDF of the highlights of its 2016 report based on this research. Statista … Continue reading
Better Understanding the Consumer’s Path to Purchase
We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged analytics, business model, customer expectations, customer service, digital, experiential retailing, high involvement, information, low involvement, Millard Brown, multichannel, opportunity, path to purchase, planning
1 Comment
Department Stores Still Rocky
Traditional department stores are having a tough go of it. Despite many store and online initiatives, the competition is taking its toll. And better times ahead do not seem in the cards for this sector, even though individual department stores … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, decline, department store, strategy, trends, weak performance
1 Comment
Retailing: From A to Z 