Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

An Innovative Approach to Bricks-and-Clicks Retailing

Posted on March 29, 2017 by bermanevansretail

In this era of omnichannel retailing, new technological tools are being continually introduced to enable retailers to offer the best possible customer shopping experience. Here’s a creative approach to bricks-and-clicks retailing from Salesfloor. With Salesfloor Storefront and Salesfloor Connect: For the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Online Grocery Shopping Revs Up

Posted on March 28, 2017 by bermanevansretail

Just a few years ago, online grocery shopping was quite limited due to delivery availability and skepticism about buying groceries online. Now, the situation is rapidly changing and competition is heating. As recently noted by Retail TouchPoints: “As many as … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Are These Shoes Meant for Shopping?

Posted on March 27, 2017 by bermanevansretail

Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | 1 Comment