Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Advice for Retailers: How to Better Use Pinterest

Posted on November 16, 2013 by bermanevansretail

As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women. According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

What Is the Impact of Odd Pricing?

Posted on November 14, 2013 by bermanevansretail

Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

How the Restaurant Industry Is Using Digital Media

Posted on November 13, 2013 by bermanevansretail

There are lessons to be learned by retailers from the experiences of the restaurant industry with digital media — both good and bad. According to eMarketer: “Social media have become a blessing and a curse for the restaurant industry. The … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment