Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Retail Assortments: The Power of Color

Posted on October 24, 2014 by bermanevansretail

A crucial part of merchandising involves the retailer’s product assortment with regard to colors, styles, sizes, and so forth. Do you realize how important that color is in driving retail sales and profit? Consider this research by Stitch Labs: “To uncover … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Retailers That Get the Value of Loyalty Programs

Posted on October 23, 2014 by bermanevansretail

As we have noted before, several retailers have dropped or cut back on their customer loyalty programs. And we have questioned the wisdom of those decisions — especially in today’s highly competitive cross-channel marketplace. So, take a look at this … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

The Popularity of U.S. Pizzerias and Italian Restaurants

Posted on October 22, 2014 by bermanevansretail

We know that pizzerias and Italian restaurants are EXTREMELY popular in the United States. But just how popular? As CHD Expert, which serves the global food service industry, reports: The Pizza restaurant industry landscape is one of the most popular … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment