Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

2014 Retailing Customer Service Champions

Posted on December 9, 2014 by bermanevansretail

1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion: “Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer cause, who reminds employees that customers are the business, who … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Do You Understand the Value of Cross-Channel Attribution?

Posted on December 7, 2014 by bermanevansretail

In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Global E-Tailing Is Booming: A New Report

Posted on December 6, 2014 by bermanevansretail

As have discussed before (see 1, 2, 3, 4, 5), global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer. Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, and … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment