Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Are You Managing Your Passwords Well?

Posted on September 25, 2015 by bermanevansretail

Everyday, millions of Internet accounts around the world are hacked into. Are YOU doing enough to protect yourself? Take a look at these past posts we’ve made: 1, 2 Then, check out these password manager tools recommended by TechRepublic and … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

An Interview with Amazon’s Jeff Bezos

Posted on September 24, 2015 by bermanevansretail

Amazon places an enormous emphasis on customer service, as described by CEO Jeff Bezos.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

What Do Consumers Prefer: Free or Fast Shipping?

Posted on September 22, 2015 by bermanevansretail

As we have reported before, shipping is a vital part of the online purchase experience. [See 1, 2, 3.] Because of this, Pitney Bowes recently conducted a study about customer shipping preferences for the upcoming holiday season. Jacqueline Renfrow, reporting … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments