Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Does Rebranding Always Work?

Posted on February 25, 2015 by bermanevansretail

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

Learning How to Easily Develop a QR Code

Posted on February 18, 2015 by bermanevansretail

QR codes are becoming much popular among consumers — especially with their use on mobile devices. So, is there an easy way to create QR codes?  According to Cory Eridon, writing for HubSpot, the answer is an emphatic yes. He … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 3 Comments

Store Loyalty Down — Even in Australia

Posted on February 16, 2015 by bermanevansretail

We know that many consumers are less store loyal and more fickle than ever before — due to both greater retail competition and higher expectations. So, what do hard data show us? Here’s a Nielsen example from Australia: “Shoppers are prepared … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment