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Category Archives: Part 5: Managing a Retail Business
Franchisee Problems at McDonald’s
The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, dissatisfaction, franchisee, franchising, McDonald's, merchandising, strategy, trends
2 Comments
Are You Managing Your Passwords Well?
Everyday, millions of Internet accounts around the world are hacked into. Are YOU doing enough to protect yourself? Take a look at these past posts we’ve made: 1, 2 Then, check out these password manager tools recommended by TechRepublic and … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Video Clips (non-career)
Tagged ethics, hacking, identity theft, password, password manager, TechRepublic, tips, trust, video
1 Comment
An Interview with Amazon’s Jeff Bezos
Amazon places an enormous emphasis on customer service, as described by CEO Jeff Bezos.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Amazon, CNN, customer expectations, customer loyalty, customer service, experiential retailing, interview, Jeff Bezos, merchandising, video
1 Comment
