Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Delivering In-Store Delight

Posted on April 28, 2016 by bermanevansretail

The in-store experience is often a key to the level of success for omnichannel retailers. Consider the advice from Katia Beauchamp, co-founder and co-CEO of Birchbox, a beauty and grooming multichannel retailer:  “Having a storefront is an opportunity to interact face-to-face … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

How Small Retailers Can Combat Fraud

Posted on April 27, 2016 by bermanevansretail

Want to reduce your exposure to fraud? Take a look at this video from American Express.    

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 2 Comments

Free Marketing Tools from Credit Card Companies

Posted on April 26, 2016 by bermanevansretail

Click on the image below to see some of the many marketing resources that American Express offers to the retailers that accept an American Express card.   Click on the image below to see some of the many marketing resources … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | Leave a comment