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Category Archives: Part 5: Managing a Retail Business
Cross-Channel Integration in 2017
This post builds on the one from yesterday, which reported on a study by Yes Lifecycle Marketing. eMarketer reports that: “Retail marketers are looking to [better] incorporate online and offline channels to get greater insights into their customers in 2017. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged cross-channel, customer expectations, eMarketer, merchandising, multichannel, omnichannel, promotion, Yes Lifecycle Marketing
2 Comments
Ralph Lauren in Turmoil
Less than two years ago, Ralph Lauren Corp. hired its first outside CEO, Stefan Larsson. Yesterday, Larsson and the firm announced that he would be leaving. What happened? As reported by Suzanne Kapner for the Wall Street Journal: “A dispute over creative … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Video Clips (non-career)
Tagged apparel, CEDO, competition, creative, customer expectations, customer service, decline, design, merchandising, Ralph Lauren, Stefan Larsson, turnover
2 Comments
Amazon Collecting Sales Tax in More States
Since their inception, online retailers have often had a major advantage over their brick-and-mortar and brick-and-click counterparts: they haven’t had to collect sales tax on items sold to customers in many states where they did not have a physical presence. … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged Amazon, collecting sales tax, competition, customer expectations, merchandising, multichannel, online sales, online shopping, pricing, sales tax, shopping
2 Comments
