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Category Archives: Part 5: Managing a Retail Business
Holiday Return Fraud Is Billions of Dollars
As we have noted before, customer fraud is a multi-billion headache for retailers. And return fraud is an especially tough issue with which to deal. Just for the 2013 holiday shopping season, it is estimated that by the National Retail … Continue reading
Amazon.com on 60 Minutes: The Full Video Segment
This past Sunday, Amazon.com was featured on the CBS show “60 Minutes.” Jeff Bezos and others gave some interesting behind-the-scenes insights on Amazon’s distribution process — and its testing of mini-drones to deliver packages in the future. Here is the … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged 60 Minutes, Amazon.com, CBS, Jeff Bezos
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How Retailers Are Planning Their Promotions This Holiday Season
As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)). And most retailers really get this. According to eMarketer: “Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, eMarketer, holiday, merchandising, opportunity, planning, pricing, promotion
1 Comment
