Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Oracle Partners with Retailers

Posted on November 2, 2017 by bermanevansretail

Oracle provides a range of software capabilities. And Oracle partners with retailers on a regular basis.   Oracle Partners with Retailers Check out this video overview of Oracle Retail.   Now, look at these specific retail video examples from Oracle. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Uncategorized | Tagged , , , , | Leave a comment

Customer Effort Checklist

Posted on November 1, 2017 by bermanevansretail

Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.   A Customer Effort Checklist Consider these … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Music Improves Customer Experience, Even in Serious Settings

Posted on October 25, 2017 by bermanevansretail

Store retailers will try anything (almost) to enhance the customer experience. This includes Engineering a Great Retail Customer Experience and Worlds of Online and Offline Businesses Continue to Merge.  Today’s post is on how music improves customer experience.   Music Improves Customer Experience An … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment