Unfortunately, too many retailers don’t do enough research on the customer experience. These firms really do not “get” where they come up short. A good tool to use is a customer effort checklist.

A Customer Effort Checklist

Consider these observations from Social Race Media:

“Customer effort — the time or effort a customer has to put in to get an issue resolved — can be complicated. There are a lot of different obstacles that can drive up customer effort. And measuring it isn’t always very straightforward, either.”

“But the benefits of reducing customer effort can be substantial. So how can you get started to be sure you provide a customer experience that isn’t fraught with obstacles? Start by following our simple checklist.”

 
Click the checklist to learn more.