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Category Archives: Part 5: Managing a Retail Business
Is BMW’s New High-Tech Selling Approach Going to Be a Winner?
As we have reported before (see the story on Tesla seeking to bypass traditional car dealers), the retail auto industry is changing. Now comes word that BMW is going to change the dealership experience and modify the role of salespeople. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing
Tagged auto dealer, BMW, customer expectations, customer service, digital, experiential retailing, high touch, personal selling, promotion, sales, shopping, technology, trends
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Wal-Mart and Logistics: An Infographic
How does Wal-Mart handle its logistics? Take a look at this infographic and see why logistics is such a strength for Wal-Mart.
Starting an Online Company: A Global Cost Comparison
Thinking about starting an online business? If yes, then costs certainly come into consideration. Before a retail business can be launched online, it typically requires overhead and Web development expenditures. Recently, Staff.com (“a global employment site that connects companies with talented … Continue reading
