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Category Archives: Part 5: Managing a Retail Business
P&G Enters the Cross-Channel Cross Hairs
Retailers are not only embroiled in intense competition with one another in a slowly growing marketplace, whether it be store chain versus store chain or bricks-and-mortar retailer versus online retailer. But increasingly, manufacturers are now being caught in the middle. … Continue reading
Upgrading the Distribution Center
For larger retailers, the distribution center is a major focus in the logistics system. Thus, having the best possible distribution center is often a leading goal for such retailers. As Joseph O’Reilly writes for Inbound Logistics: “Every company prioritizes different … Continue reading
Another Take on Bricks-and-Mortar Retailing
An interesting question is whether any retailer can make it the future as a pure brick-and-mortar player, given the growth of online and mobile shopping. With this mind, Cynthia Clarke — writing for 1to1 Media — makes a number of … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 1to1, bricks and mortar, customer expectations, customer service, experiential retailing, merchandising, shopping, tips
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