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Category Archives: Part 5: Managing a Retail Business
Amazon Prime: A Loyalty Program That Really Pays Offs
As we’ve reported before, while some retailers get the value of strong customer loyalty programs, there are others that still don’t. The current king of retail loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Amazon, Amazon Prime, competition, customer expectations, customer loyalty, customer service, strategy, success
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Best-Reviewed Retailing Books on Amazon
To end the year of 2014 on an inspiring note, here are several of the best-reviewed books on retailing (by Amazon readers). How many of these books have you read? Why not add a couple of them to your list … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2014, best, books, information, retail, retailing, tips, trends
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