Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

July Fourth: A Good Holiday for Retailers

Posted on July 4, 2017 by bermanevansretail

Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Informative Infographic on the Customer Shopping Experience

Posted on June 30, 2017 by bermanevansretail

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company.   Take a look at this infographic … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 1 Comment

Offering a True Fit for Gift Shoppers

Posted on June 29, 2017 by bermanevansretail

Consumers spend a lot of time (and money) shopping for others. Sometimes they enter the right information and sometimes they don’t. That’s why the gift receipt was invented for refunds. 🙂 Now, True Fit has devised a new app (“Shop … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment