Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Cognizant’s 2014 Shopper Experience Study

Posted on December 10, 2014 by bermanevansretail

RIS News and Cognizant have published a report on the state of the shopper experience in 2014. More than 5,300 respondents in the United States, the United Kingdom, Germany, and China were surveyed. As RIS News’ editorial director Joe Skorupa notes at the beginning … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

2014 Retailing Customer Service Champions

Posted on December 9, 2014 by bermanevansretail

1to1 Media recently released its 2014 Customer Champions report. This is how it defines customer champion: “Behind every successful enterprise-wide customer strategy is an individual who tirelessly evangelizes the customer cause, who reminds employees that customers are the business, who … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Do You Understand the Value of Cross-Channel Attribution?

Posted on December 7, 2014 by bermanevansretail

In this era of complex retail channels, one of the big challenges is attributing the contribution of the various channel members in the consumer’s purchase process. As Forbes’ MarketShare notes: “In today’s more measurement-focused marketing world, cross-channel attribution is a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment