Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

What Do Shoppers Want from Retailers This Holiday Season?

Posted on November 10, 2013 by bermanevansretail

We’ve been posting a lot lately about the 2013 holiday shopping season — which is already underway (despite the media fascination with Black Friday).  Here are links to two of our recent posts: “Gearing Up for the Holiday Shopping Season” … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Which Is More Important to Online Shoppers: The Customer Experience OR Free Shipping?

Posted on November 1, 2013 by bermanevansretail

This is a vital question for online retailers — especially since free shipping has become such a competitive tactic. And the answer really should be that both are important. As reported by Tim Parry for Multimerchant Merchant: “An overwhelming majority … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

How Mobile Devise Users Utilize Their Apps

Posted on October 31, 2013 by bermanevansretail

With the rapid increase in mobile devises — and the number of apps developed for them, it is imperative that retailers understand why and how consumers are using their apps. As recently reported by eMarketer: “Consumers expect to receive something … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment