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Category Archives: Part 1: Overview/Planning
Why Shopping Small (Business) Matters
Despite the growth and popularity of large retail chains, many people also enjoy shopping at small firms. This infographic shows why small business shopping still is quite important. November 24 is Small Business Saturday. Learn about business intelligence tools. Thanks … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, customer service, infographic, segmentation, shoppers, shopping, small stores, trends
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Personal Security Tips for the Holidays from McAfee
The McAfee Security Advice Center offers a number of good personal online security tips for the holidays. As McAfee notes: “While we are busy buying gifts and making travel arrangements, cybercriminals are making their lists, and checking them twice, as … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues
Tagged bad behavior, customer expectations, holiday, identity theft, McAfee, online shopping, privacy, scam, security, shopping, tips
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How Big a Problem Is Price Gouging?
Here is an interesting infographic by Brian Wallace on price gouging (setting overly high prices due to the high of consumer demand relative to the available supply). Click the chart to learn more. Post suggested by KCJ
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, customer expectations, customer loyalty, ethics, price gouging, pricing, social media, trust
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