Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Ace Hardware: Another Same-Day Delivery Strategy

Posted on March 9, 2015 by bermanevansretail

In recent years, companies such as Google and Amazon have stepped up their same-day delivery efforts — believing that this can be a key competitive advantage for firms with an adequate distribution structure to handle same-day deliveries. Ace Hardware is one … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Encouraging Repeat Business with Frequent-Shopper Programs

Posted on March 7, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Frequent-Shopper Programs to Encourage Repeat Business” by Joel R. Evans and Barry Berman   In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged | 2 Comments