Author Archives: bermanevansretail

Retailers Need to Do Better with Loyalty Programs

Posted on June 9, 2017 by bermanevansretail

As we have reported before (click here, for example), the quest for customer loyalty continues to be both a critical goal and a major challenge for companies of all types and sizes. Given the importance of customer loyalty, why don’t … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Supermarket Chains and Social Media

Posted on June 5, 2017 by bermanevansretail

Are supermarket chains active users of social media? There are two important answers to this question: (1) Overall, much more than many observers probably think. (2) There is a wide disparity of use by company and by social media platform. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

Here Are Reasons Why Good Stores Succeed

Posted on June 2, 2017 by bermanevansretail

Since retail stores still represent about 90% of U.S. retail shopping, they are not facing imminent death (as some have predicted). Here are two charts from eMarketer that summarize why and how physical stores retain a lot of popularity, despite … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment