Supermarket Chains and Social Media

Are supermarket chains active users of social media? There are two important answers to this question: (1) Overall, much more than many observers probably think. (2) There is a wide disparity of use by company and by social media platform.

The eMarketer chart shown below highlights social media involvement for 20 supermarket chains. [Click the image for a larger version of the table.] Whole Foods dominates across platforms!
 

 
Here are the leading firms and the 2oth-ranked firms by social media platform engagement:

  • Twitter followers — Whole Foods; Tops
  • Facebook likes — Whole Foods; Stater Bros.
  • YouTube subscribers — Whole Foods; data not available for all 
  • YouTube views — Whole Foods;  data not available for all 
  • Pinterest followers — Whole Foods;  data not available for all 
  • Instagram followers — Whole Foods;  data not available for all 
  • Google+ followers — Whole Foods;  data not available for all 
  • LinkedIn followers — Whole Foods;  data not available for all 
  • Visits to Web site — Kroger; Fairway

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , . Bookmark the permalink.

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