Tag Archives: supermarkets

Supermarket Chains and Social Media

Are supermarket chains active users of social media? There are two important answers to this question: (1) Overall, much more than many observers probably think. (2) There is a wide disparity of use by company and by social media platform. … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment