Author Archives: bermanevansretail

July Fourth: A Good Holiday for Retailers

Posted on July 4, 2017 by bermanevansretail

Each year, the 4th of July is a good holiday for retailers; and 2017 is expected to be no different as we honor our country. People buy flags, barbecue food, fireworks, and other items to actually use on the 4th; … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Retail Data by World Region

Posted on July 3, 2017 by bermanevansretail

Retailing performance varies greatly around the world. Let’s take a look at some highlights by region: most  expensive retail location, most  affordable retail location, strongest retail growth, biggest retail decline, and proportion of retail growth. The following charts were developed by … Continue reading →

Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , | 1 Comment

Informative Infographic on the Customer Shopping Experience

Posted on June 30, 2017 by bermanevansretail

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company.   Take a look at this infographic … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 1 Comment