Author Archives: bermanevansretail

Tips for Building Social Media Marketing Strategies

Posted on November 7, 2017 by bermanevansretail

The company Tenfold provides CRM (customer relationship management) solutions. In addition, it writes about social media marketing strategies. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

Harry & David Modernizes Its Web Site

Posted on November 6, 2017 by bermanevansretail

Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview. Harry & David has been part of the 1-800-flowers.com family of businesses since 2014. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Oracle Partners with Retailers

Posted on November 2, 2017 by bermanevansretail

Oracle provides a range of software capabilities. And Oracle partners with retailers on a regular basis.   Oracle Partners with Retailers Check out this video overview of Oracle Retail.   Now, look at these specific retail video examples from Oracle. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing, Uncategorized | Tagged , , , , | Leave a comment