Author Archives: bermanevansretail

Who’s YOUR Hero? A Tribute to Mandela and Others

Posted on December 7, 2013 by bermanevansretail

GREAT READING!!! Evans on Marketing With yesterday’s passing ofNelson Mandela, it is a good time to read the article “Why We All Need Heroes” byHitendra Wadhwa: “Steve Jobs, Mahatma Gandhi, Susan B. Anthony, or Nelson Mandela. Pick one, or another … Continue reading →

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Macy’s Increases Its Merchandise Offerings for Hispanics

Posted on December 6, 2013 by bermanevansretail

There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports:  “The  Hispanic population of the United States is the nation’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

The Henry Stewart Talks Series on Strategic Retail Planning

Posted on December 4, 2013 by bermanevansretail

Henry Stewart Talks just published a new series of talks in a series entitled “Planning and Implementing a Retail Strategy.” There are nine presentations in this series — that are in an audio format with an accompanying PowerPoint show. Click … Continue reading →

Posted in Part 1: Overview/Planning | Tagged , , , , , , , | 1 Comment