Author Archives: bermanevansretail

Are Your Customers Passionate About You?

Posted on February 17, 2014 by bermanevansretail

As we know, customer satisfaction alone is often insufficient for generating and sustaining long-term customer loyalty. It is important to exceed customer expectations whenever possible and drive greater customer passion. Consider these findings from a recent Responsys study of U.S. … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

A Great Source of Recent Sales Data by Retail Category

Posted on February 16, 2014 by bermanevansretail

Looking to track month-to-month changes in retail sales by retail category? Then, take a look at the Retail Owners Institute Web site. The Retail Owners Institute Web site offers free data (in chart form) on the most recent six month … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 4 Comments

Starting an Online Company: A Global Cost Comparison

Posted on February 14, 2014 by bermanevansretail

Thinking about starting an online business? If yes, then costs certainly come into consideration. Before a retail business can be launched online, it typically requires overhead and Web development expenditures. Recently, Staff.com (“a global employment site that connects companies with talented … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , | 1 Comment