Author Archives: bermanevansretail

Are You Pursuing a Career Or Working at a Job?

Posted on May 25, 2014 by bermanevansretail

How important is your career to you? Do you view your job as “work?” The answers to these questions are substantially different for millennials and bay boomers. As job site Monster notes: “While one may think careers would be valued … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

Retailers Are Big on Digital Ads

Posted on May 23, 2014 by bermanevansretail

Not only have retailers dramatically increased their online presence in recent years, they have also become much more involved with digital advertising. According to eMarketer, in the United States, retailers account for about 22 percent of all spending on digital … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment