Author Archives: bermanevansretail

Macy’s New Story

Posted on May 22, 2018 by bermanevansretail

After a long period of weak results, Macy’s may finally be turning things around. And there is also Macy’s new Story.   Recent Results Are Positive According to Paul LaMonica, writing for CNN Money: “Don’t count out Macy’s yet. Digital sales … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Tips for New Entrepreneurs

Posted on May 21, 2018 by bermanevansretail

Interested in becoming an entrepreneur? If yes, then today’s post is for you. It includes tips for new entrepreneurs. For more information, look at these prior posts: Observations from 234 Entrepreneurs! and Do You Have What It Takes to Be an Entrepreneur?   Infographic Tips … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , | Leave a comment

Bonobos Showcases Diversity

Posted on May 16, 2018 by bermanevansretail

At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment