Author Archives: bermanevansretail

How Customers Feel About Waiting in Lines

Posted on June 1, 2016 by bermanevansretail

We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying. What should store-based retailers understand … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

The People of Retail

Posted on May 31, 2016 by bermanevansretail

Recently, the National Retail Federation (NRF) produced a new YouTube view about careers in retailing, called “People of Retail.” This video demonstrates that “retail isn’t just about the products — it’s about the people who make it all possible. Explore … Continue reading →

Posted in Career Video Clips, Careers in Retailing | Tagged , , , , , , , | 1 Comment

Self-Branding and Career Success/Failure

Posted on May 30, 2016 by bermanevansretail

About two weeks ago, we published several posts about your self-branding through your life and your career (1, 2, 3, 4). YouTube clips were included. So, what happens when there is a disconnect between our perceived self-brand (how we see … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment