Author Archives: bermanevansretail

Back-to-School Retail Sales Numbers for 2016

Posted on September 6, 2016 by bermanevansretail

For many retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will exceed $27 billion. Take a look at this infographic from Statista to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Retailers: Engage in Scenario Planning. Please!

Posted on August 31, 2016 by bermanevansretail

Note: This post applies to both (a) business planning and the retailer’s flexibility to change as needed and (b) personal planning and YOUR flexibility to change as necessary. In either case, we must be able to adapt to an uncertain … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment

Retailers: Beware of Ransomware

Posted on August 30, 2016 by bermanevansretail

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price. Today, we have another destructive variation of the word ransom … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , , | 3 Comments