Author Archives: bermanevansretail

A Self-Assessment Infographic (with Quiz)

Posted on December 15, 2016 by bermanevansretail

As we approach the end of 2016, we are going to present some of the most popular of the more than 1,500 posts that have appeared on Retailing A to Z. Today, we cover personal self-assessment. ____________________________ No matter the … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , | 1 Comment

Star Wars’ Rogue One Is Here!

Posted on December 14, 2016 by bermanevansretail

Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Change Management Versus Business Readiness

Posted on December 13, 2016 by bermanevansretail

Is your business ready for the effects of change on employees? According to the 2016 Advanced Employment Issues Symposium (AEIS): “Traditionally, when employers have sought to prepare their work teams for big upcoming changes — e.g., new processes, a new … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments