Monthly Archives: February 2015

Overstock Hops On (Technology) Board

Posted on February 23, 2015 by bermanevansretail

Overstock is a popular online discount retailer that sells a wide range of name-brand merchandise. Recently, the company has sought to greatly expand and update its data-driven technology systems. According to Chief Marketer: “As everyone in retail and E-commerce is fully aware, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Have Banner Ads Lost Their Allure?

Posted on February 20, 2015 by bermanevansretail

Each year, marketer spend millions of dollars on banner ads. With that in mind, a good question is: Do people actually look at these ads? Recently, Canadian-based Prestige Marketing prepared a brief tongue-in-cheek infographic addressing the above question: “Banner ads … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 1 Comment

Learning How to Easily Develop a QR Code

Posted on February 18, 2015 by bermanevansretail

QR codes are becoming much popular among consumers — especially with their use on mobile devices. So, is there an easy way to create QR codes?  According to Cory Eridon, writing for HubSpot, the answer is an emphatic yes. He … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 3 Comments