Monthly Archives: April 2013

Advertising Age’s Purchase-to-Ad Data Trail

Posted on April 12, 2013 by bermanevansretail

Want to see how a retailer develops and uses its database once a credit-card purchase is made? If yes, then read on. Here’s an illustration, as described by Kate Kaye for Advertising Age: “When Maya buys a pair of running shoes … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

McDonald’s Addresses Its Millennial Problem

Posted on April 11, 2013 by bermanevansretail

Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000. To remedy the situation, McDonald’s is placing greater emphasis on this market segment. As reported by Maureen … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments

“Just Looking” Fees, Really?

Posted on April 10, 2013 by bermanevansretail

It seems that some retailers will try just about anything to generate revenues and profits. But, such tactics may turn off shoppers. What do you think of this new tactic? According to Gregory Smith, writing for POPAI: “Before the rise … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments