Deloitte, a leading consultancy, has coined the term Store 3.0 and come to several conclusions about where retailing is headed.

According to Deloitte, which conducted a recent survey of retailing executives: “The survey results show that few retailers are leading the transformation to a Store 3.0 environment. Many are grappling with how to create a well-integrated future store strategy — one that is attuned to the needs and expectations of the evolving consumer, brings the right technology into the physical space, and can deliver a highly satisfying experience. Plus, retailers are unsure about the roles and responsibilities of their sales associates in this new environment. We believe that retailers who combine the best of both retail worlds — the sensory experience of a brick-and-mortar store with convenient access to extensive online information — can gain the upper hand in an intensely competitive environment.”

Click the image to access Deloitte’s report on Store 3.0.