Monthly Archives: June 2012

Convergence and Consumer Lifestyles

Posted on June 12, 2012 by bermanevansretail

KPMG recently conducted a large survey of the impact of technology on consumer lifestyles. Here is an overview of selected findings: “Today, consumers are talking about how technology enables their lifestyle. From buying goods online to keeping up with friends … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , | Leave a comment

KPMG’s Retail Forecast

Posted on June 12, 2012 by bermanevansretail

KPMG annually publishes an outlook survey for the retail industry: “According to this year’s survey, retail executives are cautiously optimistic about the future business outlook, expecting continued modest improvements in revenue and hiring over the next year. However, they remain … Continue reading →

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Using Pinterest to Stimulate Retail Employee Involvement

Posted on June 12, 2012 by bermanevansretail

In her Chain Store Age “Expert Insight” article, Elizabeth Cosgwell Baskin (CEO of Tribe, a communications company) offers a number of suggestions as to how retailers can encourage employees to become more engaged in Pinterest, a social media site where … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment