Tag Archives: Wal-Mart

Wal-Mart Finally Getting Social Media — Big Time!

Wal-Mart has really stepped up its online and social media activities this holiday season. Its TV ads and social media efforts have been focused around a singing Craig Robinson (who is an actor, comedian, and singer). Here are some examples, with their … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , | Leave a comment

Wal-Mart Again Presses Its Suppliers

As by far the world’s largest retailer, Wal-Mart is a key reseller for many suppliers around the globe. However, many potential suppliers have a tough time meeting Wal-Mart’s requirements and the reduced profit margins requested of the suppliers. The retailer … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , | 1 Comment

Where Consumers Shop by Age

Among popular retail chains, where are people most likely to shop by age category? InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results: ” What’s the hottest big retailer with … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments