Tag Archives: technology

Using QR Codes to Prevent Showrooming

Posted on August 6, 2012 by bermanevansretail

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Why Pricing Technology and Assortment Solutions Are Vital For Retailers

Posted on August 4, 2012 by bermanevansretail

Gilon Miller, the chief marketing officer of Upstream Commerce, (a software leader in retail intelligence, pricing intelligence, and assortment intelligence) recently made two detailed posts at his company’s blog on pricing technology and assortment solutions. He covered a lot of good … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment

Geolocation Services on the Rise

Posted on August 1, 2012 by bermanevansretail

As eMarketer reports: “The percentage of Americans using mobile phones to find local information is  increasing dramatically, and the number of people in the U.S. broadcasting their location through geosocial sites is ticking steadily upwards.” This has major implications for … Continue reading →

Posted in Part 4: Store Location Planning, Social Media and Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment