Tag Archives: technology

Are These Shoes Meant for Shopping?

Posted on March 27, 2017 by bermanevansretail

Over the years, retailers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers. As Oliver Smith reports for The … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , | 1 Comment

Are YOU Prepared for Ad Blocking?

Posted on February 20, 2017 by bermanevansretail

Ad blocking is becoming an enormous problem for online retailers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments

What Was Hot in Technology? 20 Years Ago!

Posted on February 16, 2017 by bermanevansretail

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as retailers, we infrequently look back at the past to see what was hot then … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , | 1 Comment