Tag Archives: shopping

“Retail Therapy” Myths

Posted on July 22, 2014 by bermanevansretail

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues. As Amanda Page, the Editor at HealthCentral says: “We all do it: indulge in ‘comfort’ purchases to remedy a bad … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Mobile Shoppers and Their Choice of Payment Methods

Posted on July 20, 2014 by bermanevansretail

According to recent research from Nielsen, mobile shopping is impacting more than just our way of shopping, it is also changing the way we pay for purchases: “Digital is starting to transform how consumers pony up cash for their everyday … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

How Strong Is the U.S. Economy for Retailers?

Posted on July 16, 2014 by bermanevansretail

There have been many conflicting reports about the state of U.S. retailing. Some experts are rather pessimistic, while others are more optimistic. Count Mr. Steven Keith Platt, Director and Research Fellow at the Platt Retail Institute, among the latter: “The U.S. consumer … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , | 2 Comments