Tag Archives: segmentation

Some Shoppers Still Like Small Retailers — A Lot!

Posted on April 21, 2014 by bermanevansretail

Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning | Tagged , , , , , , , , , | 1 Comment

Better Adapting to Consumers

Posted on February 4, 2014 by bermanevansretail

Retailers these days have a lot to do adapt to the rapidly changing global consumer marketplace. As noted by Kaitlin Friedmann on Visual.ly: “Shoppers have more options and control over how they purchase and receive merchandise than ever before. Here are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Personalization in 2014

Posted on January 7, 2014 by bermanevansretail

For many years, retailers viewed personalization as the personal interaction between store employees and customers. Then, more recently, personalization for online retailers was exemplified by interactivity and mass customization. So, what is the next frontier for personalization? Consider these observations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | 4 Comments