Tag Archives: promotion

Are You Innovative Enough with Your Resume?

Posted on January 6, 2014 by bermanevansretail

For anyone currently in the job market, it is important to recognize and adapt to new trends in resume design. Be innovative! 🙂 Yet, also recognize that the traditional resume format is still important!! Jessica Holbrook Hernandez, writing for Careerealism, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment

The Economic Benefits of Local Shopping

Posted on December 12, 2013 by bermanevansretail

On the Saturday between Black Friday and Cyber Monday, American Express annually promotes Small Business Saturday. So, just how important is local shopping for the economy? CreditDonkey, a credit-card comparison and financial education Web site., has prepared an infographic that looks … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 1 Comment

Macy’s Increases Its Merchandise Offerings for Hispanics

Posted on December 6, 2013 by bermanevansretail

There are about 54 million Hispanics in the United States — and growing, which makes this diverse group of people a key market for retailers. In summarizing U.S. census data, AHAA reports:  “The  Hispanic population of the United States is the nation’s … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment