Tag Archives: privacy

“Sneaky” Ways to Track Shoppers

Posted on January 2, 2013 by bermanevansretail

Retailers want to know as much as possible about their customers and their potential customers in order to better serve their needs and to increase the firms’ revenues, as we have reported earlier (see “How Retailers Track Shoppers: An Infographic” and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Personal Security Tips for the Holidays from McAfee

Posted on November 20, 2012 by bermanevansretail

The McAfee Security Advice Center offers a number of good personal online security tips for the holidays. As McAfee notes: “While we are busy buying gifts and making travel arrangements, cybercriminals are making their lists, and checking them twice, as … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | Leave a comment

Tips to Protect Your Passwords

Posted on November 8, 2012 by bermanevansretail

Evans on Marketing Are your passwords strong enough to minimize your chances of identity theft or an invasion of your privacy? As Nicole Perlroth, New York Times reports: “It is absurdly easy to get hacked. All it takes is clicking … Continue reading →

Posted in Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , | 1 Comment