Tag Archives: pricing

Will Google Shopping Disrupt Online Retailing?

Posted on September 11, 2012 by bermanevansretail

Google is making some strategic changes that will probably upset a good many retailers — a lot. Ariel Rothenstein reports for Multichannel Merchant that: “Google Product Search (formerly known as Froogle) recently received a new name, Google Shopping; a change that … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Using Prices as a Segmentation Tool

Posted on September 8, 2012 by bermanevansretail

Mark Stiving, writing for Upstream Commerce, offers a lot of useful tips for using prices as differentiators for different shoppers. Here are some highlights from a recent Stiving article: “Are you tracking what each customer buys? Are you using that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Good News for Consumers? Judge Approves E-book Pricing Settlement

Posted on September 6, 2012 by bermanevansretail

It was announced today that a federal judge approved a settlement of an E-book pricing agreement (see our earlier blog post). This should bring back some retail discounting, which would benefit consumers of E-books. As Julie Bosman reported for the New … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , | Leave a comment