Tag Archives: pricing

A Supreme Court Victory for American Express — But Not for Retailers

Posted on June 29, 2013 by bermanevansretail

In a major June 2013 business ruling, the U.S. Supreme Court sided with American Express and against the firms’ retail clients. This is especially significant for smaller retailers. As reported by Lawrence Hurley and Andrew Longstreth for Reuters: “The U.S. Supreme … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | Leave a comment

The One-Day Deal

Posted on June 3, 2013 by bermanevansretail

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Pricing Consistency Across Multiple Channels

Posted on May 30, 2013 by bermanevansretail

In this multichannel world of retailing, consistency is one of the key factors in shoppers’ attitudes toward a firm. The easiest area to measure with regard to the consistency across channels is pricing, since this is so concrete and observable. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment