Tag Archives: pricing

Are Price Shoppers Worth Pursuing?

Posted on September 13, 2013 by bermanevansretail

For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Will mySupermarket Make It in the USA?

Posted on August 10, 2013 by bermanevansretail

mySupermarket has become a popular tool for price-conscious British shoppers. Now, it is coming to the United States. As reported by JWT:  “With consumers in many markets anxious about the cost of everyday goods and exceedingly price-sensitive, shoppers are ever … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Being Smart in Raising Prices

Posted on July 31, 2013 by bermanevansretail

When and how to raise prices to cover costs and ensure profitability are key issues for retailers. But there is a wrong way and right way to do this. Consider these observations from professors Kusum L. Ailawadi and Paul W. … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment