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Tag Archives: point of sale
The Value of Point-of-Sale Materials in a Digital Era
Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, impulse, multichannel, online shopping, opportunity, planning, point of sale, POS, promotion, purchase, shopping, social media, success, technology, trends
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